Söders Cykel, bicycle shop
Guerilla campaign

Assignment

Söders Cykel in Stockholm had just moved to a new location that wasn’t very easy to find. Our task was to create awareness among residents and attract customers. And it had to be done on a minimal budget. 

Solution

We attached yellow strips resembling parking tickets to bicycles in the streets around the new shop. The message on the “ticket” was an offer: SEK 400 discount on a new bike. (Plus a further discount and a free cup of coffee for anyone who might take offence!)

To make the location of the shop absolutely clear, the ticked featured a map, as well as a QR-code and short URL taking you to GPS directions on your smartphone.